X Factor Malta beats Xarabank in audience ratings as TVM’s most popular show

X Factor Malta is Malta’s most watched television programme after TVM News

Grabbing all the attention: X Factor Malta takes the  title for most-watched TV programme in October this year
Grabbing all the attention: X Factor Malta takes the title for most-watched TV programme in October this year

The musical talent show X Factor Malta has managed to take the crown of Malta’s most viewed programme on Television Malta from Xarabank, breaking the long-standing record of the Friday chat-show.

As expected, the audition-based reality show X Factor Malta became Sunday’s most viewed programme on TVM but also beat Xarabank’s Friday night viewership records.

The Broadcasting Authority (BA) survey for the month of October showed that a total of 90,656 viewers are watching TVM on Sundays at around 9pm, when X Factor is on.

This is 21,000 more than those tuning in to Xarabank on a Friday night. Xarabank had 69,361 viewers in October.

The X Factor Malta Facebook page lit up with the announcement that it;s now the most watched programme in all Malta and Gozo across all stations and time-bands.

Audience Reach by Station according to the survey carried out by the Broadcasting Authority
Audience Reach by Station according to the survey carried out by the Broadcasting Authority

The only other segment that beats X Factor Malta is the news on TVM with 123,000 tuning in on a Tuesday night, another 114,420 on a Wednesday night and 109,000 on a Friday evening.

The BA survey revealed that TVM remains the most popular station on television with 35.41% of all viewers tuning in, followed by a foreign station and ONE.

As many as 274,000 persons (aged 12 years and over), or 60.7% of the population followed television regularly during October 2018. Compared to previous data, there was an increase of 4.9% of viewers over the previous assessment period of July 2018.

Despite X Factor boosting television ratings, there was a minimal decrease of 1% viewership when compared to same period last year.

The average number of hours spent watching television amounts to 1.84hrs per viewer.

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