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Air Malta launches marketing campaign in the UK and Italy
Air Malta has launched a marketing campaign in the UK and Italy directly targeting consumers and enticing them to take a short break in Malta while raising awareness about Air Malta.
Air Malta's marketing campaign in the UK is to include radio spots, print, online media and advertising in the London tube stations
The campaign is to make use of various media including radio spots, print and online media as well as direct advertising around the underground tubes in the UK. The campaign in Italy will include radio spots and online advertising.
This campaign in the UK is a prelude to the Malta campaign at Harrods Store in Knightsbridge, London which is being supported also by Air Malta and which was recently announced by the Minister of Culture and Tourism, Dr Mario de Marco and the Minister of Finance, Economy and Investment, Tonio Fenech.
