
The scheming authority | Patrick Calleja
The notion that the Villa Rosa local plan has been dictated by the developer’s proposal is of great concern. The Planning Authority’s approach does seem to suggest that the local plan is being reconfigured to fit the developer's desires.

The Planning Authority has just issued for public consultation a Partial Local Plan Review for the Villa Rosa site in Paceville, calling it a “significant milestone” for future development in this part of Malta.
The purpose of a local plan is to establish a framework that balances development with the preservation of the environment, public space and urban character. The revised local plan objectives for the Villa Rosa site are, however, derived entirely from the monstrous project proposed and drawn up by the developer and not, as it should be, the other way around—any development proposals should be defined and constrained by the previously approved local plans.
The notion that the local plan has been dictated by the developer’s proposal is of great concern. The Planning Authority’s approach does seem to suggest that the local plan is being reconfigured to fit the developer's desires. In this recent consultation request, there were clearly no studies conducted by the PA to support the proposed objectives.
Reading through the objectives for the masterplan of the area and knowing what has already been proposed would be hilarious if it was not so deeply depressing. The project incorporates two 22-storey towers and another 39-storey tower block together with thousands of square metres for retail, catering, office and other commercial entities stretching from the historic Villa Rosa at the top of the valley down to St George’s Bay.
One objective of this masterplan is to “…protect the environmentally sensitive areas, buildings and features… particularly the Grade 1 Villa Rosa” and another objective is to “…ensure that development does not create unacceptable impacts on the valley, St George’s Bay sunbathing and swimming area.” How this proposed monstrous and intrusive development is to align with these noble masterplan objectives is beyond belief. It makes a mockery of the entire planning process and undermines the little public trust, if any, left.
The project not only disrespects the environmental and aesthetic significance of the site but also raises doubts about the PA’s commitment to respecting and preserving Malta’s cultural built heritage. Villa Rosa is not simply a piece of real estate; it is a symbol of the area’s history and character; a rare 1920’s Art Nouveau architectural masterpiece by Andrea Vassallo that stands proudly at the top of the valley. It is the only building in the area that commands attention for the right reasons. Ironically, the villa has even sacrificed its name to the local plan. This blatant neglect underscores the PA’s prioritisation of developers’ interests over the more critical and essential cultural, aesthetic and environmental context that should in fact influence planning decisions.
In this farcical consultation the PA responded to many of the first phase public submissions stating that they had allegedly received over 4,200 submissions in support of the original review objectives. They even allege that some stakeholders also requested a review of the boundary to incorporate additional land. Judging from the timing of the developer’s public announcement of the number of approving submissions received by the PA, almost immediately after the first phase of the consultation was closed and before any official reports were published by the PA, it seems that the process was unethically manipulated and was therefore contaminated. This matter is serious and should be investigated.
It is also very hypocritical of the Planning Authority to go on quoting how many positive responses they received when they never quote the number of objections that they receive. They now even have a tick box on their portal to stop viewing the representations made by the public on development applications. The PA always chooses to overlook even very significant public objections raised against similar large-scale developments. A notable case was the recently approved Comino hotel and bungalow project. There were over 13,500 objections to the proposed Comino development. The Planning Board that recently decided this application never even considered this fact or the fact that the Għajnsielem local council, representing around 3,000 constituents on the same Planning Board, were going to vote against the proposed development. This selective acknowledgment of feedback raises serious questions about the impartiality and integrity of the Planning Authority, revealing a concerning hypocrisy that prioritises the interests of developers over community needs and even established policies. The PA's consultation document pays only lip service to community engagement and transparency. The core issue lies in the PA’s evident bias towards accommodating developers’ demands.
The local plan should serve as a guide to promote the community’s interests, yet it is fast morphing into a document that caters to the whims of developers, intent only on maximising their profits. The concerns surrounding the Villa Rosa project are symptomatic of a pressing issue facing Malta—general lack of strategic vision and holistic planning.
It is with this notion in mind that I am compelled to emphasise that any suggestions for a review of all the local plans should be approached with critical scrutiny. One thing is certain; we are all going to bear the consequences of such developments.
Patrick Calleja is president of Din l-Art Ħelwa